IMPROVING THE TREATMENT EXPERIENCE

Reimagine the most trusted medicine for Alzheimer's dementia

The oral form of donepezil has been the mainstay of treatment for people with Alzheimer's dementia since its introduction in 1996. Nonetheless, there is room for improvement.

Alzheimer's disease is marked by memory loss in people who often have other health problems. Compliance, pill burden, and gastrointestinal (GI) adverse events with donepezil can be challenges for patients and caregivers alike.

Donepezil, done right

The heart of ADLARITY is the technology that makes it possible. Innovative, patented CorplexTM technology transforms donepezil into a once-weekly transdermal system. One patch replaces 7 days of oral therapy, and drug absorption bypasses the GI tract.

An innovative technology must be brought to life through an equally innovative campaign. Advanced 3-D design and animations showcase how ADLARITY offers a groundbreaking way to experience donepezil treatment.

ADLARITYHCP.COM WEBSITE

The ADLARITY website has been developed with scroll-motion functionality that makes ADLARITY come alive. The transdermal system gains a personality as it reveals its attributes and engages the user.

INTERACTIVE VISUAL AID

The iPad-based Interactive Visual Aid (IVA) draws on the advanced 3-D animations used for the website. To facilitate discussions with HCPs, the IVA also includes data, disease state information, and patient profiles not found on the website.

DONEPEZIL REIMAGINED BANNERS

Capturing the essence of the campaign in just a few seconds, the banner ads inspire users to explore the full website.

PRINTED COLLATERAL RESOURCES

ADLARITY is supported by a comprehensive range of materials.